By: Richard Pettet

Richard Pettet — Mon, 30 Nov -0001 00:00:00 +0000

Very forthright post. "Existing lawyers bad – new lawyers good." interesting take on the QS marketing strategy, although I’m not sure that’s what they’re aiming for. They’re actually using tried and tested ‘propositions’ to create extra demand for legal services. TV ads and a high st presence will in theory create demand that wasn’t previously there – did I need a will before being sold one in WH Smith? Had I even thought about it before then? For me, the big issue with QS is that their strategy is about a decade out of date. A High St presence? In WHSmith? Maybe that would cut it 15 years ago but in today’s digital age i think they’re missing a trick. i wish them luck, though.

Comments on: Delivering Legal Services When Full Access Isn’t Possible

By: Richard Pettet