Today’s featured ‘marketing collective’, with an East Kilbride ‘operation’.
Apparently, a few days ago, in the mythical land of Oz, the AXA man (distant relation to the Tin man) and the Straw man presented a wizard idea to an invited audience. ‘There is no such thing as whiplash’, they declared, ‘even if it existed, which it doesn’t, it doesn’t hurt. If you think something might be wrong and if you hurry, you can see one of our approved doctors over in Munchkin Land who will tell you how to get back to work asap. Naturally, the Wizard will not be paying compensation under any circumstances – premiums are high enough around here, what with accidents happening every day.’
We have come to expect the coalition government to be hell bent on a crusade to reduce worker safety, fuelled by a spurious political dogma that a reduction in the regulatory burden will unleash the entrepreneurial spirit of British industry, thus solving all our economic woes at a stroke – and the Queen’s Speech on 8th May didn’t disappoint…
ZUMA / Rex Features
In the week we commemorate the lives of workers worldwide who have died in the course of their employment we ask this question of government.
What links multiple deaths, horrific injuries and destruction on a massive scale?